2021
株式会社SPeak
Art Direction, Website
Web Designer
The client came to me looking to create a new user experience for their current website. They want to create a platform that allows existing users, Student-Senpai, to interact with each other. At that time in Japan there was still no platform to meet this.
1. Build and design features that fit the purpose of Founder being a community site from scratch.
2. I don't have any experience in this field.
Art Direction
Identity, web, & infograph design
Client communication
Developer handoff
Initial research was conducted on similar community websites to gain empathy for users and understand what type of structure, layout, and functionality is typical of that type of site. I wanted to identify what worked and what didn’t in order to design a better experience.
We identified key goals where we could improve upon the design and functionality.
I simplified the site's initial structure by combining similar information onto single pages and renamed menu items to make the navigation more intuitive.
One of the important parts for a sitemap to be practical
We knew from our research that the survey overview and individual survey pages were where drop off could occur. We explored a variety of layouts for those two pages in wireframes to determine which type of layout would create an easy and engaging user experience.
By focusing on the quality of information instead of the quantity and approaching the design and UX with careful consideration of the end user, we were able to design a website that makes discovering and understanding the Bilingual community's opinion on relevant issues a straightforward and engaging experience.
