2021
Thankdy Ltd.
Product / UI design / UX collaboration
Product Designer
I was brought on to help redesign Thankdy's product interface and develop a design system that would be adaptable, expandable and flexible as the platform grows and evolves.
Building a completely new product that is new by Asian users is an extremely interesting challenge.
UI Designer
UX design
Design system management
In a very complicated situation of Covid-19, stemming from the story of Thankdy's Founder, the product idea was born, mistakenly solving the problem "What gift will be meaningful and easy to leave memorable memories?"
In this case, I tackled Lean UX to increase speed and bypass unnecessary processes in the design process.
The IA and user flows were established before I was brought onto the project but had not been formally documented. I built a site map to help inform my decision making when designing each dashboard.
The final design is based on the needs of the user. By removing unnecessary and confusing operations for users from the current product.
Emphasize the difference between Thankdy and traditional cards and 1-to-1 card sending platforms available in the market
Step-by-step makes it easy for new users to get acquainted with the product
The group can create a group greeting card with its own personality, which is the highlight for the recipient
Invitee can write a message after receiving the group card from the group owner
Compare with current version. The new update includes features compiled from customer needs.
Thankdy is set to release this MVP in mid 2022. After launching with an MVP, the team plans to begin user testing to further iterate on the product's design, features, and functionality.
